Planet Smoothie’s ambition is greater than simply opening up franchises or being the biggest smoothie brand in the category, our quest is to change the way the  Planet Eats!  We have been a part of the category since 1995.  No, we weren’t first.  Others have been doing it longer, but the category has lacked real innovation from early pioneers and a real commitment to going beyond simply being healthier than ice creameries, fast food shakes or knock-off smoothies from nom-smoothie companies.  We believe there should be a real commitment towards more natural sweeteners, reduced sugars, probiotic-based products and superfruits.  The challenge is delivered on such ambitions without compromising taste.  Planet Smoothie will meet the challenge and be the first to market.